Write useful alternative text
Alternative text describes the purpose or meaning of an image for someone who cannot see it.
Select a screenshot to enlarge it.
Steps
- Decide whether the image conveys information, acts as a control, or is only decoration.
- Use the alternative-text field where the current editor offers one, such as the theme logo settings. Keep the description concise and relevant to the question.
- For media without an available alt-text field, include the essential meaning in nearby readable text and choose an accessible alternative.
- Check the respondent experience with assistive technology before using a visually dependent task.
Choose Mobile below the preview to inspect a narrow layout. Also test the complete form on an actual phone.
Check before you rely on it
“Image” or a filename rarely explains the content. Describe what the respondent needs to know without revealing the answer unintentionally.
If you need help
A caption and alternative text can serve different purposes. Do not assume every uploaded image receives a useful description automatically.
Contact support with the relevant screen, time, and a redacted description. Keep credentials and private respondent information out of screenshots.